small business sunday – CraftyGuider

#SBSevent2015 – Meeting Theo Paphitis

On January 30th, Mr CG, the monkey and I headed to the ICC in Birmingham for the #SBSevent2015. For those not in the know, #SBS is the twitter hashtag for Small Business Sunday, an initiative set up by Theo Paphitis. Small business owners tweet to @theopaphitis on Sundays between 5pm and 7.30pm. He personally chooses 6 winners and retweets them to his 462,199 followers (at time of writing). I won on 6th January 2014 and for a week my twitter feed went mad, I wrote press releases for the local paper and the national Guiding magazine and tried to put Craftyguider out there.About every 12 months or so, all winners of the #SBS awards get to go to a big event for networking, Q&A and meeting the man himself. I felt a bit out of my depth as I’m not a career woman any more. Craftyguider is a fundraising venture and I take no money from the business other than material costs. It’s lovely when people do buy from me as it means a lot that someone has appreciated something I’ve created, and it means a lot to my Guides who benefit from the money that I invest in the unit.

After the networking session, Kypros Kyprianou, Group CEO of Ryman Stationery (and fellow Spurs fan!), took to the stage to introduce the next part of the day, and then his boss, Theo Paphitis.Theo talked through some of the great things that were happening with SBS, including the newly updated SBS website. I’ve been on and updated my profile page already.

After lunch, there was a Q&A session with Julien Callede, co-founder of Made.com, Judy Naake who introduced St Tropez tans to the UK, and Rob Forkan, co-founder of Gandy’s flip flops.

Towards the end of the questions (which overran their time slot), some people started queuing for their photo with Theo. I didn’t as I thought it would be a bit rude to walk out on the session, and I was interested in what people were saying. Some people had long journeys ahead of them though, and with the cold weather, they probably needed to get away as quickly as possible.And this is me with my certificate and Theo. By this time, I managed to squeak to him that I was Craftyguider, a Guide leader who made things, before my voice gave out completely! Mr CG has had the benefit of me being almost silent for more than 48 hours now. We collected our goody bags and fortunately had a clear journey home to relieve my parents from their 24 hour babysitting stint.

And when I got home, I found I’d been nominated to receive a Certificate of Good Service from Girlguiding Hertfordshire “for being totally devoted to Girlguiding and for helping in many and varied roles”. Whilst my #SBS is fantastic, this Guiding award is more special to me. It means that 2 people have taken the trouble to write nomination letters for me, my commissioner has agreed the nomination, and that the awards committee have approved it.

I’ll be back at #SBS next year. Mr CG has said he might want me to try and get an #SBS for his company, and eldest Craftyguidelet will shortly launch her polymer clay jewellery. #SBS winner at 8 years old?

#SBS One Year On

One year ago today, I sent a tweet to Theo Paphitis for his Small Business Sunday (#SBS) competition. I wrote “When I was a Guide, I earned 2 Craft badges. Now I’m a leader, I design and make badges.” I was hoping to be one of the 6 businesses to earn a retweet from him the next day, and my aim was to keep trying every week during 2014. I couldn’t possibly imagine that he would choose me as the first winner of the new year.

I can’t say that it has changed my life. Craftyguider.com is strictly a fundraising venture for my Guide unit. I don’t earn a penny from it (as all profits go into my Guide unit), and I don’t want to as long as I can recoup my costs. I am interested in making it a success though, and I do get a buzz when people buy from me and give me positive feedback. 2014 was by far my best year and I’d like to thank everyone who has supported me.

One result of all this is my 8 year old is already planning her business empire. She wants a career involving music, singing, polymer clay and chocolate. She wants a business like mummy, and is keen to help out. She was there on my stall the day Craftyguider started up in September 2011 when she was only 4. She’s already asking for a twitter account so she can enter #SBS too.

On January 30th, I’ll be at the SBS Winners Event picking up my certificate and having my photo taken with Theo himself. Perhaps Craftyguidelet can make it a family thing and be there in her own right the following year? She’s already got 2 Brownie Craft badges so she’s got a head start on me already.

January Review

And just like that, it’s the 31st January! One month of 2014 has passed and the next 11 months are stretched out ahead, full of promise. On the whole it’s been a good January for me. I’ve felt a lot better (apart from putting my back out in the last few days), I’ve made decisions on what I want to do with the business and my blogging, and I’m in a positive frame of mind.
January started really well for me. A couple of days after my birthday, I won a retweet from Theo Paphitis, and my twitter feed exploded with new followers and good wishes.
I managed to get my craft on and make cards, get some scrapbook layouts made, finish some decoupage and get some sewing done. It’s the most creative I’ve been for a long time.
I’ve also started crochet lessons which is something I’ve wanted to do for a couple of years now. My doubles and trebles lesson was a bit more successful than my tea gloves lesson. Perhaps it’s because I don’t drink tea, I just don’t have the tea gloves gene in me.
Probably my greatest achievement is to get more organised. My magazine mountain is now a foothill, and several WIPs have been completed. I’ve got a long way to go still, but with each mini breakthrough, I feel more weight coming off my shoulders.

How was your January?

Theo Paphitis #SBS Winner

I wanted to get more focused on my blog and my webshop in 2014. I’m still on catch up, so my targets for January were just to get my workspace organised. Simple but achievable.

However, I did start a couple of things. I have a plan in place for what themes I am concentrating on for www.craftyguider.com month by month. I have started following more accounts on instagram, pinterest and twitter, as well as more blogs on bloglovin, and I started entering Theo Paphitis’ Small Business Sunday competition on twitter. Two weeks in, I won!

My winning tweet said “When I was a Guide, I earned 2 Craft badges. Now I’m a leader, I design and make badges.”

I am so pleased Theo Paphitis personally chose me, and having had a quick look through the #SBS winners website, the benefits are fabulous, I’ve increased my exposure on twitter, and I hope this, with a bit of hard work, translates to more sales in my webshop. And best of all, I hope to meet Theo and get a certificate at his next winners event.

I’d love to hear from you if you have any creatives you think I should be following on social media. And obviously feel free to click on the links above to follow me!